Hi! I’m Tracy

I am a seasoned Product Designer dedicated to conceptualizing and crafting digital products that enhance the capacity for impact for both businesses and non-profit organizations.

Ever since I was a curious kid, I’ve been attentive to shapes, forms, and light. These elements seamlessly complement my passion for constructing things and my OCD nature.

Currently, my fervent passion resides at the convergence of human fascination, business strategy, and impactful design. The common thread across all my experiences is the fundamental design process—encompassing discovery, definition, development, and delivery—and the continual cycle of improvement.

I believe in taking regular breaks from screen time. When I’m not immersed in designing pixels, you’ll find me doing pull-ups, tending to my garden and numerous houseplants, cooking up one of my favourite dishes, or indulging in a Netflix binge on the couch with a bag of Twisties in hand.

I am continually seeking challenging design problems to tackle. Feel free to drop me a message with the details of your project.

\ my DESIGN PHILOSOPHY

01.

Quiet the noise

Eliminate all clutter, balance visual and content without displaying meaningless blanks. Achieve a harmonious balance between visual appeal and meaningful content to create a profound connection between the product and the user.

02.

Solve the real problem

A commitment to solving both user and business needs: Unlike the allure of trendy solutions, I begin by falling in love with the problem, not the solution. Design, to me, is not art; it's a purposeful journey, adapting to users rather than demanding their adaptation.

03.

Be humble

I strongly believe that Share Multiple has the most positive impact on the design exercise because it leads to more mix of ideas. Sharing multiple designs gets the ball rolling and the next iteration is almost always better than the previous iteration

04.

Work fast, like really fast

Swift iteration enables us to navigate through explorations efficiently until we reach a solution that resonates perfectly

THANKS FOR STOPPING BY